The internet, quite frankly, has enough cats. Yes, your cat is very cute. Yes, it makes a funny expression when you walk into a room, like Zooey Deschanel seconds after being told, bluntly and without any sugar-coating, just how lung-bustingly awful She & Him really are. Yes, you have the ability to post a picture of your moggy on Tumblr along with an intentionally mispellt caption about fast food that will bring joy and delight to all, but in really we’ve probably reached cat saturation point.
Well, maybe we can squeeze in one more. Cashmere Cat, the Norwegian producer who refers to himself as a “forest cat” (they’re the ones with tails like hairy feather dusters), absolutely wowed the crowd at last week’s Eurosonic festival. An industry event where gig audiences are usually of the static, chin-stroking variety, our spy reported that people “went absolutely nuts” to the his frisky beats.
Cashmere Cat, real name Magnus August Høiberg, is a former DMC finalist (which basically means he can do things with a pair of decks that would melt your brain) who has previously dabbled in disco and house under different aliases. His feline moniker has come to prominence following a series of high profile remixes for artists like Lana Del Ray, Drake and Chad Valley, and for good reason; he’s producing some of the crispest, cleanest and most fun beats going.
His debut EP, “Mirror Maru” (a maru is, inevitably, a type of cat), came out towards the end of last year and won him still more fans. Full of playful hooks and upbeat rhythms, with elements of trap music dotted about, the piano riff of its title track swings between legato and staccato in a way that indicates a deft musical touch. Other tracks, such as the sparkly ‘Kiss Kiss’, sound like cartoon spaceships taking off, carrying crews of Japanese astro-crabs made out of rainbow jelly (the kind of imagery his music tends to put in your head).
He has revealed Kanye West’s “808s & Heartbreak” as a key influence, even admitting that “a lot of the time I feel like my music sounds like a bad rip-off”. He’s doing himself a disservice. He may be planning to perform in a cat costume, his Twitter may mostly be about cats too, but in Cashmere Cat’s case the internet can handle one more mog. Just one, mind.
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