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John Lewis Produce “Most Effective” Ad Of They Year

Tech & Branding

October 31, 2012

John Lewis won the Grand Prix at this year’s IPA Effectiveness Awards for their Christmas campaign. You know, the one with the wee kid waiting for Christmas so he can shower his parents with presents? Yeah, schmaltz works in the festive season it seems…

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Jeremiah Weed Takes A Bite At TV Advertising

A while ago I did some market research for Jeremiah Weed, the "alcoholic brew" that styles itself as an old-time institution à la Jack Daniels but is actually a new product aiming to create a niche in a crowded market (somewhere near the one occupied by Crabbie's). They talked us through this, their first television advert, during the focus group and it sounded like it had potential. The end result? Not bad. However, it's only screening in Scotland for now, as Diageo claim that their research indicated Scots have a "real passion for the brand with its distinctive jam jar glass and unconventional approach to life". Their focus group must've been a bit more enthusiastic than ours. Or maybe they were just pished. Anyway, here's the ad; starring a laid back man and his laid back alligator...