Is this the most ridiculous app yet? Quite possibly, as it’s an app designed to, er, stop you using apps. Hmmm.
The idea behind Pause is that people are spending too much time staring at their phones, which is true. However, is the best way to curb your app usage downloading another app? It’s an odd idea, and one that is made to sound even worse by its truly toe-curling slogan: “Pause the digital. Start the real” (how about you pause your bullshit and start creating something halfway f**king useful? Twats).
Anyway, the app’s main function is simply tracking how long you keep your phone in flight mode. That’s literally about it. You tell your phone what activity you plan to do – cook a meal, go for a run, delete this ludicrous app from your phone – then turn flight mode on, to stop you getting distracted from your chosen task. “It is that easy,” runs the blurb, overlooking the fact that it’d be even easier to just not download the app at all and simply put the phone into airplane mode on your own. Or just turn your phone off and save your battery from being drained by pointless applications.
Are there any other features? Well, Pause allows you to compare how much time you spend not using your phone to any of your Facebook friends stupid enough to have also downloaded it. “It might not be a drug,” say the makers, “but a digital based addiction can still keep you away from your real life”. That’s true, but this still involves you using your phone, only in a way that stops you getting any pleasure out of it. Going along with their drug analogy, that basically makes Pause digital methadone.