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The ASA has banned an advert for the energy drink Pussy for having sexually explicit connotations. Ironically, the advert was actually based around the idea that any sexual associations connoted by the word ‘pussy’ are not the brand’s responsibility, a defence which would carry more credence were it not for the fact that it’s those very associations that they’re playing on.

Hilariously, Pussy also claimed that their name is actually inspired by certain feline aspects supposedly synonymous by the brand, which is a bit like launching ‘Mother Fucker Houmous’ and claiming that it’s an attempt to highlight the ancient Greek origins of the dish. However, as always with these things, by the time the ASA got round to banning the advert it had already been out for ages, and if anything the action will only hammer it further into the public consciousness…