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Drugs are not something brands usually rush to be associated with (I mean, look how quickly Lance Armstrong’s sponsors have deserted him…) but clothing retailer Fresh Cotton have racked up a mighty line of potent marketing by producing a drug cookbook to promote the launch of a new range of Stüssy Amsterdam t-shirts.

Chef Misha Sukyas has also produced a series of accompanying video recipes, although sourcing the ingredients for a head-spinning dish of Veal in a Salvia Divinorum Crust, with Magic Truffles and Marijuana (recipe above) maybe prove tricky if you don’t live in the Netherlands.

Still, it’s a touch classier than the last campaign that the Arnold Amsterdam agency ran for Stüssy, ‘Strip for Stüssy’, which featured a model whose clothes disappeared as ‘likes’ increased…