Tech & Branding
We thought it might be possible to get to the end of one week without a story emerging about a new venture from either VICE or Twitter, but no. At least this one combines the two: VICE have teamed up with the social network to produce a series of 30 to 60-second films covering “global news, culture and politics coverage”. The idea that VICE could provide an authoritative view on politics or global issues would’ve sounded ridiculous a few years ago, but this week has proved that mainstream media has dropped to, or even beneath, their level of reporting – so why not, eh?
Naturally, they’re looking for brand partners now…
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