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UK to Ban Cigarette Branding

Tech & Branding

The government has announced plans to legislate for plain cigarette packaging; this would force all manufacturers to strip colours, logos and graphics from their packets. Research conducted on behalf of the Department of Health in March 2011found that ‘plain pack colours have negative connotations, weaken attachment to brands, project a less desirable smoker identity, and expose the reality of smoking’.

The picture above shows the packaging of cigarettes sold in Australia where similar legislation is already in place. All packets are plain olive green and include a graphic picture and a large health warning.

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Coke Airs Anti-Obesity Advert

Coke Airs Anti-Obesity Advert
‘I’ll have a box of chicken nuggets, a large chips, 3 chicken wings, an apple pie… oh and a Diet Coke.’ We have all heard something similar in our local takeaway but tonight Coke will be going even further to combat obesity with the launch of their new ‘Coming Together’ campaign. The ad showcases Coke Zero and details the amount of calories found in a can of Coca-Cola. The ad feels like a ham handed attempt at changing the brands bogeyman image. At one point they mention how they have made portion sizes smaller for their most popular drinks to help combat obesity, this presumably also had the entirely unintended affect of vastly increasing profits. On the plus side many of their drinks are now calorie free and the advert raises awareness of the benefits of a balance between exercise and diet. What do you think of the campaign?
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