Swedish artist Adam Tensta is launching the Facebook-orientated One Copy Song app. It means only one person on the web can listen to the hosted track at a time, building anticipation for a digital product.
Dunkin’ Donuts have launched flavour radio in Seoul, the city of coffee apparently. The kit released the smell of coffee to the sound of the Dunkin’ Donuts jingle, making sales spike.
Converse have become the ambassadors of the legendary 100 Club, setting up free gigs at the venue, including Gorillaz Sound System and a Young Turks label party.
Burger King’s ad agency Mother will be enlisting celebs to push out their new menu. Although the recent release of the Mary J Blige ad has kicked up some controversy due to the fact that it’s… rubbish.
MTV have teamed up with Creative Time to launch Art Breaks, which will produce a set of 10 original video art pieces.
Unilever have launched a ‘pleasure hunt’ campaign for their Magnum Infinity ice cream.
In line with their continued sponsorship of the Olympics, Coke have unveiled plans to create a ‘beatbox’, an interactive sound space which will give people the opportunity to remix sounds from the olympics which fits in with the recent Mark Ronson ad project.
WWE’s WrestleMania event in Miami this year will be a hub of social networking activity. From ‘hashtag fights’ on Twitter to YouTube interviews right before the fights with the actors -ahem – wrestlers.
The UK brewed beer Cobra is starting a new ‘Splendidly Indian’ campaign to celebrate the vibrancy of India. The brand is famous for being stocked in almost every Indian restaurant despite never seeing the country.
Skullcandy have taken onboard bikini wearing cover girl Kate Upton to represent the brand at various events and photoshoots. Kate has been picked for being well known to own a good pair of ears.
