Justin Timberlake has been taken on by Golf brand Callaway to “connect to the next generation of golfers”.
83% of people wantt brands to support charities and good causes, according to a recent survey. Sponsorship of causes has grown 3.1% from last year.
H&M are hiring David Beckham for what will be his first ever Superbowl advert – one of the most viewed ad spots in the US all year.
Foursqaure has just teamed up with SinglePlatform to now deliver menu’s for restaurants, as an attempt to take on competitor Yelp.
Asda have re-branded their online store to push their non-food items. The clothing line, George, in particular, is being pushed on the digital platforms to engage with new customers who might not go into an Asda shop.
Tesco didn’t have a merry Christmas, even as their ‘Big Price Drop’ campaign promised low prices. Like-for-like sales compared to December 2010 were down.
Lingerie brand Etam has got into a little trouble for sending three models into the Musee d’Orsay to strip in their underwear to promote the new line of underwear.
The British Heart Foundation has employed the hard man skills of Vinnie Jones to spread the message of health and safety in a new viral campaign to up knowledge on what to do in emergencies.
Svedka vodka have created a new ad campaign orientated around a fem bot who loves to drink vodka. They’re also starting to promote Svedka orientated cocktails in gyms for those post work out hours.
The online radio service Pandora has teamed up with Budweiser to curate a series of live concerts which will then be featured on Pandora’s Hub feature.
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