The Monitors
Keeping track of new music, media
and industry news - 08-09-10-13.49pm
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HMV Fashion
7th September 2010 under Branding
Retailer HMV will start selling fashion lines in 40 or so of its UK largest stores in an effort to tap into the crossover between music and fashion. The likes of Lee Jeans and Boxfresh will be in all of the outlets, with the flagship store on London’s Oxford Street also carrying clothes by Rocawear, the label founded by US rapper Jay-Z.
Online Live Concerts
under Branding
Swedish newspaper Aftonbladet last month held a series of online live concerts to promote its Rockbjörnen Music Awards, giving away 140,000 free tickets to music fans around the world. Bands performed live from the Aftonbladet studios, with the gigs streamed live online on the dedicated website via unique fan access codes.
Musical Break
under Branding
KitKat has turned to augmented reality for its digital Brings Music To Life campaign. The Nestlé brand is partnering with Scouting For Girls for the on-pack AR musical happening which gets the band performing the single Silly Song in (virtual) situ.
Jaeger for Life
under Branding
The new campaign from Jaegermeister will enable tattoo fans to jump the queues on yearlong waiting lists to gain access to some of the Tattoo worlds biggest stars. Artists involved include Mario Barth (who has inked the likes of Usher, Lenny Kravitz, and Tommy Lee) Josh Lord of East Side Ink (whose work adorns Rihanna’s body) and Ruthless the hottest new tattoo talent in LA.
Watchdog for Internet
under Branding
Online marketing is now so mainstream and so prevalent that the UK’s Advertising Standards Authority (ASA) has finally – after about 15 years – decided to step in and start subjecting online advertising to the same regulations as ads that appear on TV, in newspapers or other media.
Holiday Inn Own Label
under Branding
As part of its campaign for Holiday Inn, McCann New York created this music video for Kyle Andrews’ You Always Make Me Smile. McCann and Holiday Inn had formed a record label, StayU Music, to “produce, distribute, promote and share revenue from” Andrews’ original track, which featured in the ad campaign that broke this spring.
Durex Battle of Bands
31st August 2010 under Branding
Who better to back a testosterone-fuelled Battle of the Bands than a condom brand? So, here’s Durex calling all bands in South Africa to join the Durex Ultimate Battle roadshow as it visits 20 cities. Yes, it’s coming!
One Night Only
under Branding
The very male AXE brand launched its One Night Only concert series at New York’s Capitale in China Town with rapper T.I.’s return to the stage with tracks from his soon to be released album King Uncaged. There were also appearances from artists B.o.B., Keri Hilson and Swizz Beatz.
Snoop’s Virtual Merch
under Branding
Did you know that ole Snoop Dogg works with virtual goods outfit Virtual Greats to sell branded virtual goods using his name and likeness? Wel he does and products unit sales of branded items are 2.5 times higher than the highest selling non-branded, comparably priced goods.
Arcade Fire goes Wild
under Branding
Arcade Fire have just released this interactive music video for “We Used to Wait” off The Suburbs album. The video also happens to be the latest experiment for Google’s Chrome Browser. Launch Chrome, type in your hometown address, and the HTML5-enabled experience makes use of multiple Chrome windows and Google maps to take you on a personalized, nostalgic journey, bringing a sense of wilderness to the neighborhood you grew up in.