Keeping track of new music, media
and industry news - 05-02-12-10.36am

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Absinthe Is Back

31st January 2012 under Branding News

After nearly a century of prohibition, Absinthe is once again legal in France. And to celebrate, the drink is putting out a new campaign celebrating its cultural influence. Up next: How heroin helped write ‘The VU & Nico’.

brandrepublic.com

3D Projections

under Branding News

How to turn the world into a massive animated art space? The growth of 3D projections has meant that brands such as Samsung can create incredible visual displays on everyday buildings.

mashable.com

ITV Goes +

under Branding News

In a week where Murdoch’s Sky network goes from being owned by the most evil man in the whole world to a very profitable piggy bank, ITV and the BBC have revealed new plans to integrate their watch again services via the Sky HD+ system.

mediaweek.co.uk

Olympics vs Travel

under Branding News

Transport for London has launched a new campaign to get people aware of the effects the games will have on Olympic transport, via a website called ‘Get Ahead of the Games’.

marketingmagazine.co.uk

What Matters?

under Branding News

Facebook is launching a ‘what matters to you?’ campaign which could result in your face appearing on Times Sq in New York. The idea is to get people talking about politics online, but is it always the best situation to discuss politics in?

mashable.com

Will.intel.Am

26th January 2012 under Branding News

As part of his role as director of creative innovation at Intel, Will.i.Am has lined himself up a sponsored twelve month tour across twelve city’s, starting in Mexico.

“During each stop, will.i.am will collaborate with local artists, gaining inspiration from fashion, design and architecture trends and performing an original song using an Ultrabook device. Through Timeline, the new interactive music player created by Razorfish, fans will also be able to participate by watching progress, interacting with each other and listening to the music.”

I.e. Watch as Will.i.Am periodically turns lots of local original talents into people that sound just like. Will. I. Am. Very creative!

brand-m.biz

Getting New Readers

under Branding News

The Sun newspaper, one of the tabloids feeling the pain of being part of the Murdoch clan, is dishing out discount vouchers (discount?!) in the guise of a cereal packet to newsagent goers who buy alternative print press. Very clever, verry clever.

brandrepublic.com

No Balls, Please

under Branding News

Steel Panther, the unfunny comedy, we mean er the very serious, metal band’s recent album cover advert has been banned by the ASA. It featured a scantily clad woman danging some ball balls beneath her nether regions. Good humor = 1 Steel Panther = 0

nme.com

Google Gets New Music

under Branding News

As it starts to expand its music store and affiliations (it already owns YouTube) Google’s music blog has launched Magnifier, to showcase new artists on the Android store and also to perform at branded live events.

brand-m.biz

Warehouse goes Boutique

under Branding News

The women’s fashion house Warehouse are launching a new fashion for ‘lifestyle moments’ campaign that includes a Facebook app which suggests outfits for events you down as planning to go to. It ties in with the shop trying to re-brand itself as fashionable.

marketingmagazine.co.uk

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