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Firefox turns off cookies

Tech & Branding

Firefox, the internet’s alternative browser, is set to turn off cookies in their upcoming upgrade.

Cookies are the bits of code which track your activity and allow advertisers to target suitable ads in your direction; needless to say they’re not happy about this recent development.

Jonathan Mayer, the man behind the changes to Firefox’s cookie policy, had this to say on the subject: “The leverage used to be on the advertising industry’s side, but it has become clear by virtue of the technologies at the browsers’ disposal that the leverage is now on the consumer’s side”.

And why not? If nothing else it’ll put a stop to all those pesky ‘please accept our cookies policy’ implorations. We might even start using Firefox again…

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