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Rough Trade to Offer Downloads With Purchases

Rough Trade to Offer Downloads With Purchases
Rough Trade may have posted a 25% increase in sales last quarter, but they're hardly resting on their laurels. The shop's latest idea is to launch a loyalty card offering an accompanying download with every purchase made. While this is fairly common with new vinyl releases and items bought online, in Rough Trade it will apply to offline purchases too, with tills linked to customer's online accounts. However, as clever as this all is, you expect they'll eventually have to offer something else, like an actual discount or points scheme, if they want take up of their loyalty card to really explode....
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Spotlight

EP Address: Datassette, Sudan Archives, Mighty Lord Deathman and more…

We look back at some of the best EPs released over the summer, including debuts by Sudan Archives and Mighty Lord Deathman…

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