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Paddy Power’s Torres-Baiting Continues…

Tech & Branding

Remember that cheeky Paddy Power ad mocking Chelsea striker’s Fernando Torres inability to score? Well, Chelsea were naturally a bit miffed about the fact they stuck it outside Stamford Bridge and a local councillor eventually managed to get it taken down.

However, Paddy Power’s ambush marketing demons can’t be subdued that easily, and now the ad is back outside the Bridge – only this time on the side of a van. Said the betting brand:

“We couldn’t believe it when we found out we’d be given a bogus ad site, we felt like we’d been sold PPI. As fans loved our second job suggestions we wanted to get the message back out there. Now, with the ad van, if flipping burgers isn’t Fernando’s style, we’re sure our driver wouldn’t mind a few hours off!”

Ouch…

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