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The chorus to AlunaGeorge‘s latest pop gem sees Ms Aluna Francis deriding some unspecified fool for spinning “little grey fairy tales”, and from the opening shot of an urbanised Rapunzel’s tower it’s clear to see that the director plans to run with that metaphor like he’s desperately grasping a golden goose.

Thus, from then on we get a street-walking Red Riding Hood, three leather-clad biker bears, a shank-brandishing King Arthur, a princess with a suspicious-looking pill under her grotty mattresses, a painkiller-popping, suicidal Sleeping Beauty, Snow White and the Seven Scallies, and a pretty subtle Beauty and the Beast/hound (don’t worry, there are no scenes of bestiality, though the video does come with a ‘parental guidance’ warning).

All in all it’s Alunageorge’s most engaging video to date, and, you suspect, another step on the road to superstardom. Plus, the lyric: “Everything you exhale is attracting flies” has to be the best pop put-down in bloody ages…