UK to Ban Cigarette Branding

Tech & Branding

March 6, 2013

The government has announced plans to legislate for plain cigarette packaging; this would force all manufacturers to strip colours, logos and graphics from their packets. Research conducted on behalf of the Department of Health in March 2011found that ‘plain pack colours have negative connotations, weaken attachment to brands, project a less desirable smoker identity, and expose the reality of smoking’.

The picture above shows the packaging of cigarettes sold in Australia where similar legislation is already in place. All packets are plain olive green and include a graphic picture and a large health warning.

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