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Motorhead reworks its speed metal classic, Ace of Spades for a new Kronenbourg 1664 campaign out of BBH London.The Slow the Pace campaign features the band performing a specially rewritten, reduced-tempo version of the track, and the result is captured for a TV spot, documentary, print executions and a branded YouTube channel. The campaign will see other artists commissioned to re-write and record slower version of their famous fast tracks.

creativity-online.com